• Develop all code as multi-platform and then implement individual platform optimisations and features that exploit each piece of hardware’s unique strengths.


• Always create proper code solutions that promote re-usability and therefore continuous refinement of the core modules used across most game genres.


• Integrate new functionality, as the company’s development teams and strategy requires.


• Make all engine technologies data driven, thereby allowing the game development team to maximise their effectiveness within the available timeframe.


• Find new ways to make the game development process smoother and more efficient.


• Predict the next cycle in hardware in order to deliver high quality games early in the life of a new console.


• Use appropriate middleware where this provides a high-performance, multi-platform solution.

The benefits of this strategy are:

• The game’s buyers get better looking and better sounding, faster performing games.


• A well-planned production pipeline allows a faster game build. This means assets are seen in the game quickly allowing them to be tuned and balanced for as long as possible within the available development time.


• The game designers can implement the game design knowing that much of the core functionality is already present.


• The data driven nature of the game allows games to be implemented and tuned with less dependency on programmer time. This also allows the publisher to make changes during a development with the least possible impact on the schedule.


• The development team gets to start work earlier and work more efficiently. They have more time to do the cool things that make games that stand out and are less restricted in the ideas they can include.


• Allows the core game mechanics to be realised early in production, upon which, the rest of the game can be created.

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